Wednesday, December 18, 2013

iPads for babies????

Please consider signing an online petition to stop the sale of Fisher-Price’s newborn-to-Toddler Apptivity Seat for iPad.   This seat and others like it position babies, including newborns, to sit with an iPad screen directly in their face.

Babies need human interaction.  They need to be held and have eye contact.

They need to touch, feel, hear and see the faces of their parents, siblings and extended family members. 

Putting a baby in front of an iPad or any other electronic device forces their brains to absorb rapidly changing images on the screen.  This is a crucial time for their brains to be developing synapses – connections between neurons giving our brains the ability to learn a variety of functions.   Whether the brain is busy putting together memories, reactions to emotions or releasing chemicals in the brain such as serotonin, these are all critical areas of brain development. 

Exposing a baby or toddler to rapid image changes on a screen can lead to shorten attention spans in children because the brain is being conditioned to high stimulation.  Having interaction helps your child develop their emotional attachments in life.   Playtime is important learning time.   They are actively learning fine and gross motor skills.  Synapses are forming their ability to recognize shapes, colors, faces and their ability to crawl, walk and run.

While we believe that Fisher-Price makes many, many wonderful toys that enhance a child’s development, this one does nothing other than babysit your child and help their bottom line. 

The link for the online petition is:



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